55 Best Tips For Increasing Engagement On Your Website

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  1. Post regularly. Keeps them coming back to your site for the new content and helps SEO.
  2. Respond to comments right away. Show your users that you exist and that you care what they have to say!
  3. Time your posts to reach more users Different markets peak at different times. Check your insights and find out who your users are and use this to your advantage. You can use tools like Buffer to help!
  4. Run a poll, quiz, or contest. This allows users to feel needed.
  5. Get out of the sell mode. Your content should not be “Check out our new product” or “Guess what just came in” – this is not the content your users want.
  6. Be original. Be distinct from everyone else. Share your own GOOD content, and take time to ask your users what they want to learn about.
  7. Report Case Studies. This drives engagement, social shares, and links to your site. People want to know about real-life success stories. Neil Patel, for example, used his case study on TechCrunch to increase sign up.
  8. Create a Newsletter. Sign Up Series Offer your users value in exchange for an email newsletter. This will boost your returning visitors. You can use products such as Mailchimp or Getdrip to do this.
  9. Ask Questions. This is a great way to spark dialogue with fans and one of the best methods to get people to respond to you. You can use tools like Sean Eliss’ Qualaroo to ask users for feedback.
  10. Use Photos. A picture is worth a thousand words! One of our favorite ways to build engagement is through pictures. They are easy to digest for the users. You can use websites like Unsplash or Gratisogrpahy to get free high-quality images.
  11. Strong Call to Action. Your users will respond better when they are given specifics to respond to. Your landing page should have one call to action.
  12. Know what your users are looking for. People will only come onto your site if you have what they are looking for.
  13. Offer fun and sharable content. Everything you post should be easy to share. This will increase brand recognition as one that offers valuable content.
  14. Use Gamification. Using gaming tactics will improve your user’s gaming experience. You can use Captain Up‘s platform to add badges, levels, and rewards for your blog or eCommerce store easily.
  15. Offer to help users. Know what your customers need and offer it to them they will appreciate your efforts.
  16. Personalize website experience: Make sure to engage users- make them feel like people this will keep them motivated! You can use platforms like Commerce Sciences to easily personalize your user’s experience.
  17. Reward brand loyalists Acknowledge a user’s loyalty by offering him a discount/ opportunity to join a loyalty club. You can reward them with real gifts, or badges to increase motivation.
  18. Minimize Page Loading Speed. We have all been there. You clicked on something you thought looked interesting and waited for it to load… and waited… and waited… and waited. You can use Google’s tool to check and improve your site speed.
  19. Use catchy headlines. Focus on what users want to learn- and create headlines that will entice them. You can use Buffer’s headlines guide to getting you started.
  20. Responsive design. Make sure users can access the site from a laptop, tablet, or smartphone. Responsive web design provides an optimal viewing experience.
  21. Use attention-grabbing images. Use images related to your content so that you don’t bombard users with too much text.
  22. The fewer words the better. People are busier than ever. Make sure to get your point across in as few words as possible in order to spur engagement.
  23. Add some humor. Adding quirkiness and emotion will engage users- and reminds them you are a person, not just a business.
  24. Use actionable words. Using words such as “download now” or “sign up now” will increase the number of clicks.
  25. Quality over quantity. Your users will become more engaged if the quality of information is good.
  26. Present your offers clearly. People love deals and offers. It makes them feel special. Make sure they are clearly visible on your website.
  27. Internal Linking Structure. Not only great for SEO but a great way to decrease the bounce rate and generate more page views per visitor.
  28. Use a writing style appropriate to your audience. Ensure your writing style is appropriate to your specific audience.
  29. Clear navigation menus. Your navigation menu should be clear and easy to navigate. Use appropriate subpages and categories in your menu.
  30. Summing up. By providing users with a quick review will increase user engagement and decrease bounce rate.
  31. Involve company employees. Engagement is a 2-way street. Not just about getting customers to be active. Companies should also motivate company employees.
  32. Have a strong site search solution. Ensure your site search functionality is taking care of visitor’s queries.
  33. Eliminate distractions. Too many choices often confuse people and impair action. Do not bombard users with information.
  34. Offer a live chat help. Having a 24-hour live chat feature will boost engagement. Visitors will feel they have constant support if they have any problems.
  35. Make sure ads are not intrusive. If you have ads on your site make sure they are placed somewhere least intrusive. Pop-ups and poorly placed ads will drive customers away.
  36. Social share buttons. The easier your site is to share the more likely your visitors will share it. You can use plugins like Digg Digg or AddThis to improve share rates.
  37. Add a blog to your website. This can become the social foundation of your website. The more your blog connects with readers the more they will engage.
  38. Uninstall Plugins you don’t use. Only use the plugins that offer benefits- uninstall those you don’t use to increase the site’s speed and security.
  39. Make use of Caching increases site speed which will lead to increased engagement.
  40. Make commenting easy. When someone reads your content and feels compelled to comment make it easy for them to do so. Don’t require signup for them to leave a comment. Disqus is a great tool you can easily implant to let your readers comment on your content.
  41. Customer Reviews. Are incredibly powerful which is why they are used in many different marketing channels. Reviews encourage purchase and engagement. You can integrate products like Yotpo within seconds and start getting more reviews.
  42. See what your customers are clicking on. To improve your engagement rates iterate on what you already know is working. See which content is resonating with your buyers and use this to optimize future campaigns. Heat maps are a great way to track what your users are doing on your website. Tools such as CrazyEgg or even the Sumome Plugin can help you with the task.
  43. Cross-browser compatibility. Some like Firefox, some Chrome, some Safari, some even Internet explorer. Make sure your website is well functioning on all browsers so you do not miss out on engagement.
  44. Personalized forms. If you are looking to capture customer’s information through forms, personalize them. This will increase the chances of having someone filling it out and generate more leads.
  45. Personalized, helpful Pop-ups. Pop-Ups that are personalized are great engagement tools. Use data you have collected about your visitors to personalize these messages and be of help.
  46. Charts and graphs. Are powerful for storytelling and help people visualize. They will keep your visitors engaged and coming back for more.
  47. Interactive visuals and infographics. A powerful way to convert an entire blog post into a sharable piece of content. Your users are more likely to engage with it and share it with others. You can use tools such as visal.ly and Piktochart to help you with this.
  48. Data visualization. People love to consume data, especially that ties into a story. Create visuals rich in data and visually engaging.
  49. Trust signals on-site. You must build trust. Delivering a trustworthy site with high-quality images and fast page loading speed will encourage your visitors to engage.
  50. Check the site for technical errors. Lack of community engagement may come from the inability to do so! To prevent this run website diagnostics to ensure there are no broken links.
  51. Be the first to publish on new industry topics. Be the first to post on the latest news items. This will increase your site’s credibility.
  52. Post videos, not just text-based articles. Videos are currently a popular trend- take advantage of this and share more video content.
  53. Ask structured questions at end of posts. To encourage comments ask direct questions. The questions will prompt readers to engage and stimulate conversation.
  54. Enable subscription to comments. This will increase the likelihood of blog comments turning into full-fledged conversations.
  55. Interview community experts. Interviews with experts in the field tend to generate the strongest level of user excitement.