What Are Backlinks For SEO And How To Build Them In 2021

Share on facebook
Share on twitter
Share on linkedin
What Are Backlinks For SEO And How To Build Them In 2021

Hey, how are you doing? Do you want to find out what are backlinks for SEO and how you can use them to increase your website rankings?

Then you’re in the right place, and today I’ll answer your question. You’ll want to read to the end because this information may change your SEO.

Keep in mind that growing your number of backlinks takes time and work.

In this post, we will cover what backlinks in SEO are, the types of backlinks, and how to create many backlinks in 2021.

For seeing the best results, all the tips and methods you find there. You should start implementing them on your website.

Now that you’re still here let’s get straight to the subject you’re here. And that is what are backlinks for SEO.

What are backlinks for SEO?

Backlinks may also be named inbound links, incoming links, or one-way links. And they are some simple links from a website to a page or another website.

Google and other search engines consider backlinks as a ranking factor. That’s like giving votes to a page or website itself.

Websites with many backlinks. Have more success with the search engine rankings and get more organic traffic to your website.

Good to know that Google started the foundation of its algorithm with backlinks.

Yeah, back then, the pages and websites with the most backlinks were the best ones.

Since then, Google has updated its algorithm factors many times, thousands of times. Even Google confirmed that backlinks remain one of their three most important search engine ranking factors.

Are among their three most important factors to start ranking your website.

Now that we know what backlinks are for SEO let’s get to more valuable information. Even if you already got an answer.

I recommend you to stay by the end because you’ll find out how you can use them in your favor and how you can get them.

What are the best types of backlinks?

Yeah, you read that right. There are more types of backlinks, and not all of them produce the best results.

It will help if you focus only on the best types of backlinks because that will lead to the best results.

If you want to rank higher in the SERPs, only focus your time building high-quality backlinks, we will cover this later in the post.

To give you an idea. Of how much essential quality backlinks are than some simple low-quality backlinks.

Imagine pouring water into the ocean. That’s what low-quality backlinks are. The high-quality ones are more like rain if you get what I mean.

Excuse my example, it may not be the best example, but you’ll get it. Let’s hope for that.

Now let’s find out the best types of backlinks after introducing a little information about the difference between the low and quality backlinks.

1. Backlinks from authoritative websites.

Yeah, quality backlinks come from quality websites. Exactly the ones that are trusted and authoritative in the industry.

And if you think about it, you’ll find this pretty evident. I mean, between a high authority website like Instagram or some random new website.

Which one would you prefer for getting a backlink? We both know what’s the answer and also, Google knows.

This concept name is domain authority. The higher the authority number a website has, the more power it can give to your backlink.

Google likes to emphasize your backlink and give better results when your backlink comes from an authority site.

These links are more challenging to get than the links from a random website. But they are worth the work and give the best results.

2. Backlinks with your target keywords in the link’s anchor text.

The link’s anchor text is the visible text part of a backlink. You’ll want to have your targeted keyword in the anchor text.

A recent industry study has found a similarity between them, precisely targeting keyword anchor text and higher ranking for your specific keyword.

Don’t overuse the same keyword anchor text on your backlinks because Google has a filter in its algorithm called Google Penguin.

Google Penguin filters the website that uses black hat link building strategies. It focuses on websites that build backlinks with the same anchor text.

3. Backlinks from related websites.

When you get a backlink from another website, Google also likes to know if the respective website has the same content as yours.

Getting backlinks from a related website makes sense if you think about it. Imagine a weight loss website linking to a marketing one. These two websites don’t have relevance to each other.

So you’ll want to find a topic related website to your website if you want a high-quality backlink.

Google will give much more results if your backlinks come from a niche related site.

4. Backlinks from a do-follow link.

Search engines like Google ignore links with the no-follow tag attached to them.

These links don’t count in the search engine ranking algorithm. And you will don’t want to waste your time with this type of backlinks.

Lucky to us, is that the majority of the web links are do-follow links. We’ve got the power on our side.

Most of the links that have the no-follow tag don’t are worth it, to begin with. These links usually come from these sources:

  • Blog comments.
  • Press releases.
  • Paid advertisements.

These links are not worth it, so it’s not a problem that they’re no-follow. So keep the head up and find do-follow links.

5. Backlinks from a new website.

I’m talking about sites that didn’t before giving a link to your website.

For example, let’s say that a website just made a backlink to your website. This website links again and again after the first link.

Are the rest links as powerful as the first one? Yeah, they are not.

It is better to get 100 links from 100 different websites than 1000 links from a single website.

A study has found that the number of sites that link to you, not the total number of backlinks. It is one of the best ranking factors.

Now that you find out the types of backlinks, let’s show you how you can create backlinks free and get backlinks.

How to create free backlinks?

Until now, we have talked about what backlinks are in SEO and the types of backlinks. The question is, how do you create them?

What steps it requires, and what are the most popular methods that many authority websites use in their favor to build free and quality backlinks for SEO.

Like said previously, growing your backlinks takes lots of time and work. Follow the steps below and immediately start increasing your backlinks after this post about what a backlink is.

1. Find broken links.

Broken links can be one of the best methods for your backlink building journey, and through them, you’re creating one-way backlinks. Broken links have a significant impact on the website’s SEO.

You favor the respective website by letting them know that they have a broken link and the changes of replacing them with your link are big.

To explain this method, let’s say that you enter a website. Going through its content and want to check a link on it.

You realize that the link doesn’t work correctly, and it doesn’t redirect you to the specific website. After you found links like this, contact the website owner and tell him about this problem.

In the message, you should tell him that you got a piece of content that can replace the broken one, and hopefully, you’ll get a backlink.

This method requires creating a piece that can replace with the broken link, this will take some work, and after you got the backlink, the result will be worth it.

I’ve got excellent news for you. There’s a google chrome plugin called Check My Links that automates all these processes and make your work very fast.

All you have to do is find related websites and run this plugin, and you’ll be amazed by how fast you can find these broken links.

When contacting the site owner, you should be friendly and introduce yourself. Also, tell him exactly what’s the broken links’ location so he can find them easily.

2. Create useful infographics.

Creating useful infographics is a high-demand method for bringing lots of traffic to your website, getting shares, and high-quality free backlinks.

Infographics are cool ways to present your information because everyone loves visual data visually. It will give you a free backlink by linking to your visual content.

An excellent example of a website that publishes lots of infographics is Mashable. They, they publish backlinks all over the internet.

Remember to create infographics related to your content, and each one should include an exciting story for your audience.

If you want your infographics to reach more traffic, create infographics based on currently trending topics.

Do you want to know what the most popular topics are in your niche? If yes, this excellent free website for discovering exploding topics named Exploding Topics can be a mine of gold used adequately.

Before you start creating the infographic for getting backlinks, you should gather information for the content. You can make the infographic by yourself or find someone else to do it.

Letting someone else make your visual content requires a little investment. The ROI on investment is excellent since infographics can acquire you many high-quality backlinks.

Usually, the price of paying someone to create your infographic is between $150 and $300. Based on this price, let’s say you’ll get ten backlinks. That would be $15 for each backlink.

That’s very cheap for the results you get, and if your infographic goes viral, the outcome will be fantastic.

Try using Dribbble to find very talented designers with profitable portfolios. To contact them, you’ll new to upgrade your account to PRO status.

The price is only $5 per month. After you upgraded your account, use the search filter and type infographics.

When you find someone you like, click hire me and send a message detailing your necessity and requesting a price.

Another place where you can find the right freelancers for infographic creating is Fiverr. You can have your unique professional infographic for as low as $5. That’s more than perfects if you have just started.

Now that you got your infographic, you are ready to go on promoting it. For doing this, you need to make it easy for people to share it.

To make your infographic easy to share, go to Siege Media generator, and create an embedded code.

We have the infographic done and easy to share. We already got everything to promote it.

To promote your infographic, I’ve got for you a list with more than 100 websites to submit your awesome infographic.

And another useful tip for you, and you should do it is to email people who already linked to an infographic like yours on their website or social media.

When emailing them, don’t request them directly for a link and ask for feedback. If the owner likes it, you’ll probably get a backlink to your website where the infographic is.

3. Find guest posting websites.

Like the first two methods, I presented earlier in this post. Guest posting is one of the most effective ways to find a new audience and get free high-quality backlinks for SEO.

You’ll get your excellent content to new readers with every guest post you do. Besides the backlink, you’ll also build your online reputation or social media followers.

To get an idea of how good guest posting is and you have any doubts. I’ll let you know that even Google accepts guest contributors on its blog.

There are numerous ways to find blogs that accept guest posting., the simple one is to search on google your keyword + guest post.

You can research other bloggers in your niche to see where they managed to create a guest post and getting backlinks.

Social media can also be an excellent method to find guest posts. On Twitter, you can search for guest posts, guest articles,s or guest authors.

Make sure to share your own social media profile. If someone likes your post, he may be interested in furthermore posts and follow you,

4. Research your competitors.

If you want to get more organic traffic, you should stay up to date with your competitor’s digital marketing strategies.

Research them and find out what word for them and where they get their high-quality backlinks for SEO.

To quickly find out all your competitor’s backlinks, I like to use SE Ranking backlink checker. This tool makes the process of finding backlinks straightforward and automated.

Access more tools like backlink monitoring, page changes monitoring, upgrading to SE Ranking Optimum, Plus, or Enterprise plans.

Try all the premium plan features by signing up for a 14 days trial and start monitoring your website backlinks straight away.

Using the SE ranking, you can immediately find new link-building opportunities and strategies. After you find your competitor’s backlinks, also try getting your links on them.

This method is my favorite because you can find related websites with yours and check for broken links with this tool’s help.

Besides finding broken links, you can also check where your competitor has put their infographics and what blogs they use for guest posts.

In short, that means you can automatize the process from the first three methods and many more. You can completely change your SEO game using SE Ranking.

5. Promote your content.

The last method of this post is to promote your content. Your great content will not get backlinks if you don’t promote it right.

You can promote it and get backlinks by email outreaching, simple search on Google your keyword + roundup. I recommend filtering the results only from the past week or month.

After you search, you’ll find bloggers or websites running weekly or monthly roundups. All you have to do is contact them and give them a quick introduction to your blog.

When you write the email, make sure to include one of your site’s best blog posts. If they find it useful, they’re a good chance that they’ll link to it in their next weekly roundup.

Like the other method, don’t ask for a link directly and let the website owner decide if they want to link to it, don’t be too abusive with your email.

Besides roundups, I also recommend sharing your blog post on social media as much as you can. Building your social media reputation can be very useful for new traffic and readers.


We have reached the end of this post. Along with it, we discussed what backlinks for SEO are and how you can build high-quality backlinks.

For the best results, I strongly recommend trying implementing them for your website link building. Feel free to extend your knowledge by building backlinks and research this.

Backlinks for SEO are perfect for making a significant impact on your website and page, and this is the end of this post about what are backlinks for SEO.